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Introducing XODAR

August 27, 2019 2 min read

Introducing XODAR

Your new favorite olive oil

We’re taking over the high-quality olive oil scene — it all starts here.

I am writing to tell you about the special project that I have been working on this past year. As you’ve probably guessed by now, YES, it has to do with OLIVES.

I am excited to bring single-origin, cold-pressed eco-friendly extra virgin olive oil straight from the Andalucian region of Spain to your doorstep.

Why did I start this company?

My story isn’t really mine. Xodar is a union between my roots, Spain, and the United States, where I was born and raised.

As a globetrotting “mutt”, I’ve come to realize that we, as people, are all the same at the root level.

We all need the basics — and nothing is more essential than olive oil… (except maybe water, but shh)

Yep, olive oil is a “Since our forebears poured it on everything, it must be great” kind of important.

My family comes from a long line of agricultural farmers, and I follow in that tradition. They toiled in the field — I toil on the keyboard. Same carpal tunnel syndrome, really.

people behind the olive oil

Plus, Xodar isn’t just one of those basic oils. It has a million uses — everyone from your mom to your cat to your reclaimed leather couch can eat it. Uh… I’ll clarify that in the next post.

So, what is the problem with olive oil?

Supermarkets are full of well-known brands that are poor quality, deliberately mislabeled as virgin or extra virgin, or illegally bear the incorrect ‘Protected Designation of Origin’ stamp. How could your olive oil lie to you? Deceitful, I know. In the meantime, console yourself with Xodar.

Fun fact: an estimated 50% of the olive oil on Italian shelves is fraudulent too!

Reference: The Olive Oil Scam: If 80% Is Fake, Why Do You Keep Buying … — Forbes

How is our olive oil different?

For one thing, it’s Spanish (ba-dum ching). Our Jaen-region olives are hand-picked by our co-op that is made up of 750 independent owners who maintain their land and provide this no-funny-business, 100% undiluted oil. My family is one of them.

Join the olive oil revolution

You can have the best of both worlds: help others and enjoy yourself — that is the Andalusian way. Each drop of our extra virgin olive oil is infused with warmth and hospitality that you can only find in the South. With each bottle sold, we give back and support the local animal shelter, farmers, and the environment.

Go to https://www.kickstarter.com/projects/maitedalila/

XO

Maite, Founder of XODAR

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